In a busy retail environment, every brand is competing for attention. The challenge was to create displays that could stand out from surrounding shelves while still functioning as practical product units.
The campaign also needed more than simple branding. The displays had to communicate the promotion clearly, hold different Coca-Cola formats, and translate the energy of football into physical structures that felt dynamic from every angle.
We developed multiple display formats around a shared football-inspired visual language.
One centerpiece combined product shelving with an oversized Coca-Cola football, illuminated branding, and a digital screen communicating the campaign and prizes. The structure was designed to work from several sides, giving the promotion strong visibility while keeping products easily accessible.
A second circular display transformed the football theme into a more compact retail unit. Curved illuminated elements, a football-player silhouette, integrated shelves, and bold Coca-Cola branding created a display that felt energetic without losing its commercial function.
Across both designs, lighting, scale, product placement, and recognizable campaign cues worked together to make the displays feel like part of the campaign rather than simply a place to stock products.
Results
The final displays gave Coca-Cola a strong and distinctive presence at the point of sale. Their scale and lighting helped them stand apart in the retail environment, while the football-inspired forms created an immediate connection to the campaign.
By combining product display, promotional communication, and experiential design in one structure, we created retail pieces that did more than hold Coca-Cola. They turned the campaign into a physical brand moment shoppers could encounter directly.
Related Projects
