In a busy shopping mall, visibility is everything. The installation needed to stand out across multiple floors and from different viewing angles, while still feeling unmistakably Heb’s.
The challenge was to take an everyday product and scale it into a striking physical object without losing the details that make it recognizable. It also had to feel polished enough for the mall environment, durable for long-term display, and strong enough visually to work from both up close and far away.
We designed and produced a large-scale interpretation of the Heb’s bucket, building the entire installation around scale, recognizability, and impact.
The oversized food pieces were sculpted and finished to create a realistic texture, while the bucket carried Heb’s branding and graphic elements across its surface. An illuminated circular base framed the installation and added another layer of visibility, helping the piece stand out within the open atrium of Prishtina Mall.
Every detail was considered to make the object work from all sides, turning a familiar part of the Heb’s experience into a full-scale brand landmark.
Results
The final installation transformed a simple product icon into a highly visible brand moment at the heart of Prishtina Mall.
Its scale made it noticeable from several levels of the space, while the familiar bucket shape and bold branding made the connection to Heb’s immediate. The result was a playful, memorable piece of experiential branding that gave the brand a physical presence far beyond the restaurant itself.
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