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Shell V-Power — Feel the Fuel

YEAR
2026
Category
Event Activation, Event Production, Installation, Printing, Production, Promotion
Intro
Shell V-Power came to life through an event built around energy, movement, and performance. Our role was to create a branded environment that made the campaign message “Feel the fuel” visible, interactive, and memorable. From the entrance gate and stage to the podium, branded displays, and racing activation, every element was designed to make guests feel part of the Shell V-Power experience.
Challenge
The launch needed to be more than a standard event setup. Shell V-Power is connected to performance and driving excitement, so the space had to reflect that same feeling from the first moment guests arrived. The challenge was to combine strong brand visibility with an experience people could interact with, while keeping every detail consistent, polished, and event-ready.
How we solve it
We designed and produced a complete Shell V-Power event environment. The illuminated gate created a bold entrance, while the stage and podium gave the launch a strong central focus. Across the venue, branded flags, graphics, displays, and product communication helped connect the space into one clear visual system. To make the experience more engaging, we created an interactive miniature race track where guests could race each other with mini sports cars. The activation brought the idea of performance into a playful format and gave guests a branded gift to take home, extending the experience beyond the event.
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Results

The event came together as a dynamic and cohesive Shell V-Power launch. Guests moved through a branded space, engaged with the campaign message, and took part in an activation that made performance feel real and fun. Every produced element supported the atmosphere of the event and helped turn “Feel the fuel” into an experience, not just a message.
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