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Pro Credit Bank

YEAR
2022
Category
Event Activation & Branding
Intro
ProCredit Bank aimed to create a strong, engaging presence at the Sunny Hill Festival, reinforcing its innovative and customer-centric image.
Challenge
ProCredit Bank faced a few challenges in making their activation stand out in a crowded festival environment:
  • Creating a Distinct Brand Presence: They needed a way to differentiate themselves and ensure their branding was visible and engaging amidst the festival’s dynamic atmosphere.
  • Enhancing Visibility in a Large Venue: With numerous activities and brands present, it was crucial to make sure ProCredit Bank’s space stood out and attracted attention.
Providing a Comfortable Space for Attendees: The festival-goers required a welcoming, comfortable area where they could relax while engaging with the bank’s branding.
How we solve it
VM3 designed and executed a successful activation strategy to address these challenges:
  • Branded Chill Zone: We set up a dedicated branded chill zone for festival attendees, offering a comfortable space to relax while engaging with ProCredit Bank’s brand.
  • Striking 3D Installation: We created and installed a visually impactful 3D installation that enhanced brand visibility and captured the attention of attendees in a high-energy environment.
  • High-Quality Promotional Materials: We provided a range of branded giveaways and promotional materials to ensure ProCredit Bank’s message was reinforced throughout the festival.
Logistics and Execution Management: Our team managed all logistics, transportation, and installation to ensure a smooth, hassle-free execution of the activation.

Results

Increased Brand Visibility: The chill zone and 3D installation helped ProCredit Bank stand out, making it one of the key touchpoints at the festival. Enhanced Attendee Engagement: The branded space created a relaxed, welcoming environment for festival-goers, resulting in positive interactions with the brand. Reinforced Customer-Centric Image: The activation successfully reinforced ProCredit Bank’s reputation as an innovative and customer-friendly brand.
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