We delivered a full-scale activation, covering both production and on-site execution. The Powerade stand was designed and installed as a central touchpoint, combining functionality with strong visual presence. We applied full branding across the structure and customized the fridges to integrate seamlessly into the setup. Branded flags were placed strategically to extend visibility beyond the stand and create a consistent brand footprint across the event space. To support engagement, our promotions team was present on-site, managing interactions, assisting participants, and ensuring the activation ran smoothly throughout the marathon.