In July 2020, Minimax, a well-known retail chain, partnered with VM3 for the production of illuminated advertisements (reklama ndriçuese). The goal was to enhance their store visibility and strengthen their brand presence across multiple locations.
Challenge
Minimax faced several branding and visibility challenges:
Low Storefront Visibility: The existing signage lacked brightness, making it difficult for customers to notice the stores, especially at night.
Competitive Retail Market: Minimax needed standout branding to differentiate itself from competitors.
Durability & Consistency Across Locations: The company required high-quality, uniform signage for multiple store locations.
How we solve it
VM3 addressed these challenges by:
Producing High-Quality Illuminated Signage: We designed and manufactured bright, clear reklama ndriçuese that effectively showcased Minimax’s branding.
Enhancing Visibility with Advanced Lighting: Using high-brightness LED technology, we ensured the signs were easily visible day and night.
Ensuring Uniform Branding Across Locations: We maintained consistency in materials, design, and lighting to create a cohesive brand identity.
Results
Increased Store Visibility: The new illuminated signage significantly enhanced the presence of Minimax stores, attracting more customers.
Stronger Brand Recognition: The consistent, high-quality branding reinforced Minimax’s position as a leading retail chain.
Long-Lasting & Cost-Effective Solution: The durable materials used reduced maintenance costs while ensuring a polished look over time.
