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Ipko

YEAR
2024
Category
Event Activation & Branding
Intro
IPKO, a modern telecommunications company, aimed to create a relaxing yet impactful brand experience at the Sunny Hill Festival while aligning with its digital-first identity.
Challenge
The activation needed to strike a balance between creating a comfortable space for festival-goers and maintaining strong brand visibility in a lively festival environment:
  • Maintaining Brand Visibility: IPKO required strong brand presence despite the relaxed nature of their activation.
  • Creating a Relaxing Experience: The activation had to offer a retreat for attendees while keeping the space dynamic and engaging.
Efficient Logistics: The seamless execution of setup, transportation, and installation needed to be ensured to allow for a smooth experience.
How we solve it
VM3 successfully created an impactful yet simple activation that met all of IPKO’s needs:
  • Branded Tent Setup: We designed and set up a well-structured branded tent, providing festival-goers with a relaxing space to unwind and recharge while ensuring it aligned with IPKO’s digital-first aesthetic.
  • Seamless Logistics & Installation: We ensured all logistics, transportation, and installation were executed flawlessly, guaranteeing a stress-free setup for the event.
Brand Identity Alignment: The activation was designed to be in perfect harmony with IPKO’s modern and digital-first brand identity, making sure that the presence felt relevant and on-brand.
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Results

Effective Brand Presence: The activation created a simple yet effective brand presence, providing festival-goers with a comfortable retreat while keeping IPKO’s visibility strong. Enhanced Market Positioning: IPKO’s activation reinforced its position as a modern and digital-first brand, creating a seamless connection with attendees.
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