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Hamleys

YEAR
2023
Category
In-Store Branding & Production
Intro
In December 2023, Hamleys, the world-renowned toy store, collaborated with VM3 to enhance its retail space with high-quality in-store branding and illuminated signage. The objective was to create an engaging, visually appealing environment that reflected Hamleys’ playful and magical brand identity while ensuring strong visibility for the store.
Challenge
Hamleys faced key challenges in optimizing its retail branding:
  • Need for an Immersive In-Store Experience: The store required a vibrant and engaging interior atmosphere that resonated with children and families.
  • Enhancing Brand Presence & Store Visibility: The client needed eye-catching illuminated signage to stand out in a competitive retail space.
  • Consistency with Global Brand Identity: Hamleys’ branding had to align with its international image while adapting to the local market.
How we solve it
VM3 delivered a comprehensive branding solution by:
  • Designing & Producing Custom Retail Branding Elements: We created playful, dynamic in-store branding elements to enhance the customer experience.
  • Manufacturing High-Quality Illuminated Signage: We developed bright, engaging reklama ndriçuese that made Hamleys instantly recognizable.
  • Ensuring Brand Consistency: Our team worked closely with Hamleys to align all branding elements with the store’s global identity while incorporating local market appeal.
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Results

  • A Captivating Retail Space: The transformed store provided a more immersive, interactive shopping experience for children and families.
  • Stronger Brand Visibility: The illuminated signage significantly increased foot traffic and made Hamleys a standout location in the retail landscape.
  • Enhanced Customer Engagement: The refreshed branding contributed to a fun and inviting atmosphere, strengthening the emotional connection with visitors.
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