Coca-Cola Ramadan Dinners

YEAR
2025
Category
Event Organization, Branding & Production
Intro
For Coca-Cola, we orchestrated a series of memorable iftar events designed to bring communities together during the holy month of Ramadan. From visual concept and branding to full event setup and on-site execution, our team was responsible for curating warm, inclusive, and visually immersive experiences that reflected Coca-Cola’s global brand while staying rooted in local tradition.
Challenge
  • Creating Meaningful Moments: The objective was to craft a setting that went beyond a typical brand activation — these iftars had to feel heartfelt, communal, and authentic.
  • Consistency Across Multiple Locations: Each event needed to feel cohesive while still adapting to different spaces and audience sizes.
  • Blending Brand with Tradition: Integrating Coca-Cola’s modern brand identity with the rich cultural significance of iftar without feeling forced or overly commercial.
How we solve it
  • Concept Development: We developed a warm, welcoming visual identity that honored both Coca-Cola’s global values and the spirit of Ramadan.
  • Spatial Design & Setup: From cozy seating arrangements to ambient lighting and custom signage, every element was designed to encourage connection and reflection.
  • Full On-Site Execution: Our team handled everything from coordination to last-minute adjustments, ensuring smooth execution throughout the entire series of events.

Results

  • Elevated Brand Connection: The iftars helped Coca-Cola create an emotional connection with the community, reinforcing its message of unity and togetherness.
  • Cohesive Yet Adaptable Experiences: Each event was seamlessly executed while remaining flexible to the needs of its environment and guests.
  • Visuals That Speak: The branded spaces were eye-catching and Instagram-worthy, sparking organic sharing and online engagement.
Through the Coca-Cola Iftars, we delivered not just events, but experiences that left a lasting impression — where tradition met storytelling, and branding met heart.
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