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Coca Cola

YEAR
2024
Category
Event Activation & Branding
Intro
Coca-Cola, a globally renowned brand, sought to create a memorable, engaging brand experience at the Sunny Hill Festival, reinforcing its vibrant and youthful identity.
Challenge
Coca-Cola’s activation at the Sunny Hill Festival required a dynamic and immersive approach to stand out in a busy, high-energy environment:
  • Creating a Unique Brand Experience: The activation needed to be visually striking and aligned with Coca-Cola’s youthful and energetic identity while being engaging for festival-goers.
  • Engagement in a Crowded Festival Space: With many activities and brands vying for attention, Coca-Cola needed to ensure its space was visually prominent and engaging.
Efficient Execution: Managing the logistics, transportation, and on-site installation of large-scale elements required careful planning and precision.
How we solve it
VM3 executed a standout activation for Coca-Cola, transforming their festival presence into an immersive and engaging experience:
  • Branded Tent & Lounge Area: We designed, printed, and produced a fully branded tent and outdoor lounge area, creating a comfortable and inviting space for festival-goers to relax while engaging with the brand.
  • Promotional Gadgets & Giveaways: A range of branded gadgets and promotional giveaways were created to enhance audience interaction and deepen engagement with the brand.
  • Promotional Activities: Exciting promotional activities within the chill zone were organized, reinforcing Coca-Cola’s vibrant and youthful identity.
  • Massive 3D Coca-Cola Bottle Sign: We produced and installed a massive 6-meter tall 3D Coca-Cola bottle sign, which became a key visual centerpiece and photo opportunity for attendees.
Logistics & Installation Management: We handled all logistics, transportation, and on-site installation, ensuring the activation went smoothly from setup to execution.
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Results

Engaging Brand Presence: The activation created a visually striking and engaging brand presence, resonating with festival-goers and enhancing Coca-Cola’s association with fun and refreshment. Memorable Festival Experience: The branded tent and massive 3D sign provided a unique experience that became a focal point for attendees, with high participation in promotional activities. Stronger Brand Affinity: Coca-Cola’s youthful and vibrant identity was reinforced throughout the event, creating a deeper connection with attendees.
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