British American Tobacco (BAT) aimed to host an engaging and visually stunning event that would foster celebration and strengthen their relationship with employees.
Challenge
The event presented several challenges that required seamless planning and execution:
Aligning Event with Brand Identity: The event needed to be visually aligned with BAT’s brand while creating a festive and dynamic atmosphere.
Coordinating Large-Scale Logistics: With a range of event materials and large-scale production elements, ensuring that everything was produced and installed efficiently was crucial.
Managing Accommodation for Attendees: The event involved attendees traveling from Albania and Macedonia, requiring well-organized accommodations and logistics for a smooth experience.
How we solve it
VM3 took charge of the full event planning and production, ensuring that all aspects were executed smoothly:
Event Concept & Design: We conceptualized and designed the event theme and visuals to perfectly align with BAT’s brand identity, creating a festive and engaging atmosphere.
High-Quality Event Materials: Our team produced and constructed large-scale banners, illuminated lightboxes, stage backdrops, and custom signage, ensuring that all materials were top quality and fit the theme.
Efficient Delivery & Installation: We handled the delivery and on-site installation of all printed materials, ensuring precision and efficiency to keep the event on schedule.
Accommodation Coordination: We organized and coordinated travel accommodations for attendees from Albania and Macedonia, ensuring a comfortable and seamless stay.
Logistics Management: We managed all logistics for the event, overseeing the entire operation to ensure smooth execution from start to finish.
Results
Dynamic & Visually Stunning Event: The event was a success, creating an engaging, well-coordinated, and festive atmosphere that aligned perfectly with BAT’s brand.
Strengthened Employee Engagement: The seamless event experience fostered a sense of celebration and engagement, enhancing BAT’s relationship with its employees.
Smooth Event Execution: Our careful planning and efficient execution resulted in a flawless event, where all attendees could enjoy the festivities without disruption.
